# Anmol Gupta

> Anmol Gupta is a Product Designer and Design Engineer in San Francisco who builds AI products end to end, from first sketch to shipped front-end code. Founding Designer at MoFlo. Based in San Francisco, CA. Previously University of Wisconsin-Madison.

This site is the portfolio of Anmol Gupta, a Product Designer & Design Engineer in San Francisco.
It is one person's work, written first-hand. Every number in the case studies is
a count taken off a real branch, a real analytics window, or a real research
session, and each one names its own source so it can be checked.

Disambiguation: there are many people named Anmol Gupta. This one is the
Product Designer and Design Engineer at MoFlo in San Francisco,
reachable at https://anmolgupta.net and https://www.linkedin.com/in/1anmolgupta1/.

## What he does

- Product Design
- Design Engineering
- Design Systems
- Design Tokens
- AI Product Design
- 0 to 1 Product Design
- B2B SaaS Design
- Front-end Development
- React
- Figma
- User Research
- Interaction Design
- Design System Governance

## Case studies

- [A fleet operations dashboard for autonomous cabs](https://anmolgupta.net/google-autonomous): A Google-mentored capstone: designing the operator interface for a workflow that doesn't exist yet. Real-time tracking, alert triage and maintenance in one command centre, grounded in interviews with the dispatchers who do the human-fleet version of the job today. Role: Design Engineer. Client: Google-mentored capstone, UW-Madison. Timeline: August–December 2024. Tools: Figma, React, Copilot, v0.
- [Making a visual direction enforceable](https://anmolgupta.net/interstate): Interstate had a written visual direction and nothing that made it true. Over seventeen PRs in a 30-contributor trading terminal, I turned the document into mechanisms: one geometry class, one token vocabulary, and a drift check that fails CI when a file gets worse. Role: Design Engineer. Client: Interstate. Timeline: Jul–Aug 2026. Tools: Paper, Claude Code, Next.js, Tailwind v4.
- [Building a content execution system for SMBs](https://anmolgupta.net/moflo-execution-system): MoFlo could generate and schedule content, and users still weren't posting. The bottleneck wasn't generation quality, it was the cost of starting. I redesigned the product from a creation tool into a system that prepares work and asks for a decision. Role: Lead Product Designer. Client: MoFlo. Timeline: 5 Weeks. Tools: Figma (Design, Make, Jam), Claude Code, Lottielab, v0, Fullstory.
- [Designing a persona system for consistent AI content](https://anmolgupta.net/moflo-personas): Brand voice drifted between sessions because users retyped it every time. I shipped a persona builder, watched it go unused, and rebuilt identity into the generation layer instead. Role: Product Designer. Client: MoFlo. Timeline: 4 Weeks. Tools: Figma (Design, Make, Jam), Claude Code, Lottielab, v0.
- [Designing AI localization workflows for global media teams](https://anmolgupta.net/vosyn): Vosyn's AI could translate quickly. Reviewing what it produced meant moving between disconnected panels, so generation was fast and validation was slow. I redesigned the review workflow to keep generation, comparison and editing in one context. Role: Product Designer. Client: Vosyn AI. Timeline: Aug–Dec 2024. Tools: Figma (FigJam + Design), Balsamiq, Storybook, UserTesting.

## Other pages

- [Home](https://anmolgupta.net/): Introduction, current work, and the full project index.
- [Playground](https://anmolgupta.net/play): Experiments and motion studies.

## Full text

- [Complete portfolio text](https://anmolgupta.net/llms-full.txt): Every case study in full, as plain text.

## Contact

- Email: anmol.gupta@proton.me
- LinkedIn: https://www.linkedin.com/in/1anmolgupta1/