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Wednesday, November 12, 2025

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MoFlo Cloud

MoFlo Cloud

In Progress

The all-in-one AI workspace for small businesses

This case study dives deep into MoSocial, the first module of MoFlo Cloud to go public.
While I’m currently working on six other products: MoMail, MoBlogs, MoClicks, MoQuotes, MoLetters, and MoLeads


MoSocial serves as the foundation for the entire ecosystem and is the only live product at this stage.

Role

Lead Product Designer

Timeline

June – October 2025

Team

CTO (PM)
3 Engineers
1 Designer (me)

Skills

UX/UI Design, Frontend Development, Product Strategy, Systems Thinking

How might small business owners manage content like a team of marketers, without actually having one?

How might small business owners manage content like a team of marketers, without actually having one?

Most SMBs struggle to stay consistent online. Between scheduling posts, tracking analytics, and writing captions, social media often falls to the bottom of the to-do list.


MoSocial, a core module of the MoFlo Cloud ecosystem, was designed to change that, giving users a single workspace to plan, write, and automate social media with the help of AI and persona-driven context.

Most SMBs struggle to stay consistent online. Between scheduling posts, tracking analytics, and writing captions, social media often falls to the bottom of the to-do list.


MoSocial, a core module of the MoFlo Cloud ecosystem, was designed to change that, giving users a single workspace to plan, write, and automate social media with the help of AI and persona-driven context.

MoSocial: An AI-powered social planner that helps small business owners:

MoSocial: An AI-powered social planner that helps small business owners:

Generate and Post in 3 simple steps

Easily Create Your Personas to Set you Voice and Tone

Early interviews with independent creators, real estate agents, and boutique store owners revealed a pattern of burnout and inconsistency.

Early interviews with independent creators, real estate agents, and boutique store owners revealed a pattern of burnout and inconsistency.

Small businesses don’t need more tools, they need one that thinks like them.

Small businesses don’t need more tools, they need one that thinks like them.

01.

“I run out of things to post.”

Users lacked creative prompts and guidance.

01.

“I run out of things to post.”

Users lacked creative prompts and guidance.

02.

“I don’t have a social media person.”

Most SMBs couldn’t afford marketing teams.

02.

“I don’t have a social media person.”

Most SMBs couldn’t afford marketing teams.

02.

“I don’t have a social media person.”

Most SMBs couldn’t afford marketing teams.

03.

“It’s hard to keep a consistent brand voice.”

Every post felt different depending on mood or time constraints.

03.

“It’s hard to keep a consistent brand voice.”

Every post felt different depending on mood or time constraints.

03.

“It’s hard to keep a consistent brand voice.”

Every post felt different depending on mood or time constraints.

Existing tools like Buffer, Later, and Metricool offer scheduling and analytics, but they lack contextual AI understanding. They focus on when to post, not what or how to communicate a brand’s personality.


Meanwhile, ChatGPT-based generators produce generic content, often misaligned with the tone or audience of a small local business.

Existing tools like Buffer, Later, and Metricool offer scheduling and analytics, but they lack contextual AI understanding. They focus on when to post, not what or how to communicate a brand’s personality.


Meanwhile, ChatGPT-based generators produce generic content, often misaligned with the tone or audience of a small local business.

I ran a two-week behavioral study with five participants, all solo entrepreneurs or small business managers.

I ran a two-week behavioral study with five participants, all solo entrepreneurs or small business managers.

To uncover why small business owners struggle with social media consistency

Each was asked to post at least three times per week on any social platform and document their experience.

Findings

  1. By the end of week one, four of five had already fallen behind.

  1. Top reasons included “running out of ideas,” “not knowing what to post next,” and “it takes too long to sound right.”

  1. Even when they tried AI tools like ChatGPT, the content often felt off-brand or repetitive.

  1. Most described the process as “mentally draining,” “a background chore,” or “too inconsistent to be worth it.”

Personas are at the heart of MoSocial. Representing the user’s tone, style, and values.

Personas are at the heart of MoSocial. Representing the user’s tone, style, and values.

Example Persona Types

Example Persona Types

Each persona stores: Voice and tone descriptors, Preferred post formats, Brand keywords and emojis, Content do’s and don’ts

Each persona stores: Voice and tone descriptors, Preferred post formats, Brand keywords and emojis, Content do’s and don’ts

The final interface merges clarity with personality

The final interface merges clarity with personality

Persona Toggle:

faster content creation compared to using separate AI tools

AI Composer:

Generates captions and image suggestions based on selected persona.

Post Planner:

Clean, scrollable timeline with platform badges and performance insights.

MoSocial’s internal testing with small business owners showed:

MoSocial’s internal testing with small business owners showed:

67%

faster content creation compared to using separate AI tools

Higher satisfaction with brand voice consistency

Reduced “blank page anxiety” — users felt more confident starting posts